YouTube Efficiency Mastery

The Ready Consult YouTube Strategy

Building a sustainable content engine that achieved industry-leading acquisition costs while generating 6-figure consulting revenue

$0.03 Cost Per View
$2.8M Revenue Generated
6 Months
1,400% ROI

The Challenge

Scaling a boutique consulting firm without losing the personal touch

⏱️

Time-Strapped Audience

Target CEOs had less than 5 minutes daily for content consumption

🔒

Confidentiality Constraints

Client transformations couldn't be publicly shared due to NDAs

💰

Previous Failure

$15K spent on professional videos generated zero leads

1

Micro-Content Strategy

Created 3-5 minute videos solving one specific problem per video

2

Case Study Anonymization

Shared real transformations without revealing client identities

3

YouTube Shorts Focus

Leveraged Shorts for discovery, long-form for conversion

The Solution

A dual-funnel approach optimizing for both discovery and conversion

Content Architecture

We built a systematic content engine that delivered consistent value:

247
▲ Published
YouTube Shorts
60-second problem-solving snippets
52
▲ Created
Deep Dives
15-minute case study breakdowns
12
▲ Hosted
Live Sessions
Q&A sessions with CEO audience

The Results

Industry-leading efficiency metrics that transformed the business

3.2M
▲ Total
Video Views
Across all content formats
47
▲ Closed
Consulting Deals
Average value $60K per engagement
$0.03
▼ 94%
Cost Per View
Industry average is $0.50
68%
▲ Rate
Watch Time
Viewers watched entire videos

Funnel Performance

View to Subscribe 12%
Subscribe to Lead 8%
Lead to Meeting 45%
Meeting to Close 38%

Execution Timeline

Six months from content experiment to revenue machine

1

Months 1-2: Foundation

Tested 20 video formats. Discovered CEOs preferred tactical content over theory. Built initial library of 50 Shorts.

2

Months 3-4: Optimization

Achieved $0.03 CPV through targeting refinement. First $100K deal closed from YouTube lead.

3

Months 5-6: Scale

Automated content production. Crossed $1M in attributed revenue. Hired dedicated video team.

Key Takeaways

Lessons from building a YouTube revenue engine for B2B consulting

Our iPhone-shot videos outperformed $15K professional productions by 10x. CEOs valued authentic expertise over production quality. We shifted to daily posting with minimal editing.
Targeting "CEOs of $10M+ companies interested in operations" reduced CPV by 90%. Broad targeting was expensive and attracted unqualified viewers. Precision trumped reach.
YouTube Shorts generated 80% of new viewers but only 20% of revenue. Long-form content converted 5x better. We used Shorts for awareness, long-form for conversion.
Each long-form video became 10 Shorts, 5 LinkedIn posts, and 3 email newsletters. This content multiplication strategy reduced production cost by 70% while maintaining quality.

Ready to Build Your YouTube Revenue Engine?

Let's create content that converts viewers into high-value clients

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