Building the leading business lifestyle brand in Latin America through culturally authentic Instagram content
Entering the competitive Latin American market with a premium business brand
Balancing Silicon Valley expertise with Latin American authenticity and values
$497-$997 courses in markets with $400-$1,200 average monthly income
Market saturated with fake gurus and questionable business advice
Featured Latin American entrepreneurs who built successful businesses
Daily business tips that provided immediate value without selling
Created WhatsApp groups for regional networking and support
Culturally authentic content that balanced aspiration with accessibility
We developed region-specific content that resonated with Latin American business culture:
Market leadership achieved through authentic engagement
Five months from launch to market leadership
Established visual identity mixing modern design with Latin warmth. Posted 3x daily in Spanish and Portuguese. Built initial 10K followers.
Launched regional WhatsApp groups. Started weekly Lives with local entrepreneurs. Engagement rate climbed to 6.5%.
Viral Reel reached 2.3M views. Crossed 100K followers. Launched first cohort with 500 students.
Lessons from conquering the Latin American market
Let's build an authentic brand that drives real engagement and sales