B2B SaaS Excellence

Ampere Computing Enterprise Campaign

Generating 847 qualified enterprise leads through technical thought leadership targeting cloud architects and CTOs

847 Qualified Leads
$3.2M Pipeline Value
4 Months
420% ROI

The Challenge

Breaking through the Intel/AMD duopoly with cloud-native processor innovation

🏢

Entrenched Competition

40+ years of Intel/AMD dominance in enterprise data centers required exceptional trust-building

🔒

Conservative Buyers

Enterprise CTOs were risk-averse, requiring extensive validation before considering new architecture

🎯

Dual Audience

Needed to reach both strategic CTOs and technical cloud architects with different messaging

1

Technical Deep Dives

Created benchmark videos showing real performance data against x86 architectures

2

LinkedIn Thought Leadership

Daily posts from Ampere engineers sharing cloud architecture insights

3

Executive Roundtables

Hosted virtual CTO discussions about sustainable computing and cloud economics

The Solution

Technical content that demonstrated superiority without alienating traditionalists

Content Strategy

We developed a dual-track content strategy that addressed both technical validation and business value:

127
▲ Created
Technical Posts
Benchmark comparisons and architecture deep dives
43
▲ Published
Case Studies
Real customer migrations with TCO analysis
12
▲ Hosted
Webinars
Live demos with cloud provider partners

The Results

Enterprise adoption at unprecedented scale

847
▲ 100%
Qualified Leads
Enterprise leads with active cloud migration projects
$3.2M
▲ Generated
Pipeline Value
Qualified opportunities in sales pipeline
23
▲ Closed
Enterprise Deals
Fortune 500 companies adopted Ampere
67%
▲ Increase
Brand Awareness
Among cloud architecture decision makers

LinkedIn Performance

Profile Views +890%
Post Engagement +425%
Inbound Messages +340%
Download Rate +610%

Execution Timeline

Four months from obscurity to enterprise adoption

1

Month 1: Technical Foundation

Published 30 benchmark videos showing 2x performance per watt advantage. Built credibility with cloud architects through data-driven content.

2

Month 2: Executive Engagement

Shifted focus to TCO and sustainability messaging. Hosted first CTO roundtable with 150 enterprise attendees.

3

Month 3: Partner Amplification

Co-created content with Oracle, Azure, and Google Cloud showcasing joint solutions. Tripled reach through partner networks.

4

Month 4: Market Leadership

Became the most-discussed alternative processor on LinkedIn. Generated 400+ qualified leads in final month alone.

Key Takeaways

Lessons from disrupting a 40-year duopoly

Enterprise buyers responded to hard data, not promises. Our benchmark videos showing real workload performance generated 10x more leads than traditional marketing content. We learned to lead with proof, not claims.
CTOs cared about TCO and sustainability, while architects wanted performance benchmarks. Creating separate content tracks for each audience doubled our engagement rate and lead quality.
Having Oracle, Azure, and Google Cloud validate our technology through co-created content provided the third-party credibility conservative buyers needed to take the first meeting.
LinkedIn DMs from CTOs had a 2-hour response window before going cold. We implemented a rapid response team that increased meeting conversion by 340%.

Ready to Generate Enterprise Leads?

Let's build a thought leadership strategy that drives real pipeline

Schedule Strategy Call View More Case Studies